• Home
  • News
  • Fashion
  • Rick Owens and Veja team up for sustainable sneakers

Rick Owens and Veja team up for sustainable sneakers

By Huw Hughes


Scroll down to read more


American fashion designer Rick Owens and French footwear brand Veja have joined forces to launch a sustainable-focused running sneaker.

Designed by both studios, the collaboration brings together the innovative technologies from the Veja Running project and Rick Owens’ trademark attitude, with the sneakers available in butter-beige, black and exclusive “dust” grey. The Rick Owens detail can be seen in the bicolor tone-on-tone “V”, the double bands and the back loop signed by Veja.

The sole of the sneaker is 45 percent bio-based and composed of banana oil, sugar cane and rice husk. It is supplemented by an L-FOAM cushion made out of 50 percent Brazilian natural rubber. The 3D-knit - which is made from recycled plastic bottles - shapes the shoe and makes it seamless and breathable.

The sneakers are available on the Veja website for 250 euros.

“I have absolutely no authority to promote sustainability, but I do endorse the idea of thoughtful living and planning for the future with kindness in mind. We all gotta start somewhere,” Owens said in a statement.

Photo courtesy of Veja

Rick Owens
Sustainable Fashion