Shayli Harrison, founder of Mutani: "The metaverse offers designers creative freedom and a revenue model"

For experimental fashion designers, the contemporary fashion industry is not an easy place. Anyone who wants to make money has to design for the general public - and it is precisely this general public that is primarily interested in clothing that conforms to existing conventions. These conventions exist as trends and dress codes, but they are often also simply practical: after all, it is easier to go shopping on a bicycle in jeans than in an extravagant creation with flapping layers or protrusions.