Sporto's launches quick drying, breathable tees for sports enthusiast

Sporto, the brand from India’s leading apparel manufacturer, J G hosiery has designed a new sweat-wicking athlete tees that can keep runners cool in summer. High temperatures and humidity levels will not come in the way of an athlete’s track performance. The Athlete Tees by Sporto are quick drying and help easy movement. What’s more, they have an inbuilt deodorizing function, which means sweat and odour will not spoil anyone’s game.

These light, comfortable, form-fitting tees with geometric designs help players move and play better. From a marathon runner to a gym enthusiast, cricketer to footballer the quick-dry tee from Sporto is a must in every sports lover’s wardrobe. Its main function is to wick sweat away from skin, for undisturbed play. The moisture-wicking and breathable design of these T-shirts enables natural regulation of body temperature.

High on style and functionality

Breezy and breathable the athletic tee is made with 100 per cent micro fibre polyester fabric. Along with functionality, these T-shirts are high on style. Available in simple round or V-neck, these tees have the brand logo on the chest and back of the neck, mesh fabric panel on the sides, and are short sleeves or sleeveless. They also come in a range of colours and are home delivered on order.

Meanwhile JG hosiery, has launched a new campaign, ‘Khelte Raho’ for their active-wear brand, Sporto Red. This is an ode to every man who has incorporated sports in their daily life. The TVC celebrates the idea of India being a huge playground, where everybody plays some sport. This idea echoes throughout the film, people from various walks of life are seen going about their day engaged in various sports. From jumping over a puddle, or catching a wallet, it has captured the essence of sports in daily life. And as Navinn Seksaria, Director, JG Hosiery says, “Not everybody is an athlete but there is an athlete in everyone. That’s why, we are not just talking to those who are playing sports but also to those, who are living it.”

The brand conceptualises, ‘Kheltey raho,’ and to promote easy movement in everyday lives, its catalogue showcases a range of track pants, capris, bermudas and T-shirts. The catalogue also separates the Athletic Collection from Athleisure Collection with premium jerseys crafted exclusively for sportsmen. Sporto Red also plans to reach out to consumers through print and other points of contact.

Sporto Red’s product basket include: gym vests, track pants, Bermudas, boxers, T-shirt and capris.