Spykar and IPL team RPS launch special collection

Indian jeanswear brand Spykar and Indian Premier League team Rising Pune Supergiants (RPS) have launched a special Spykar RPS line. Spykar is associated with RPS, the team led by Mahendra Singh Dhoni for the seasons 2016 and 2017.

The new line of denim jeans launched features the destructured look. Which means it features casual rips, fraying, coloured wefts and rugged textures that have a flamboyant streak. The collection is bold and wild and is bound to be noticed a lot this summer. In fact, the look is in keeping with the energy and exuberance that the team exudes. As Sanjay Vakharia, COO, Spykar points out that the collection promises to deliver the commitment of the brand.

The RPS team is led by Dhoni who is known not just for his masterly strokes but also for his sense of style off the field. He is popular among the youth, at whom this new collection is targeted. So, this association is going to benefit the brand as it could be pivotal in bolstering the strong foothold that Spykar has in the world of jeanswear. The RPS Spykar collection will be a trendsetter for the season.

Spykar was established in 1992 and over the years it has evolved from a jeanswear company to a lifestyle brand. It is much sought after by the youth.