Status Quo partners with Baahubali, launches T-shirts for men

Apparel brand Status Quo is the official fashion partner for the Baahubali franchise. The brand has launched a range of Baahubali T-shirts for men. It’s designed on the popular and lead characters of the film including Baahubali, Bhallala Deva, Kattappa, among others. South India is a very important market for Status Quo. The brand has a long-established reputation as a leading force in fashion apparel.

The Baahubali range is available across stores including Shoppers Stop and Central and will be priced at Rs 899 onward. Status Quo which is a mid premium fashion brand was launched in 1998 and now is available in 1100 multi-brand outlets and in large format and online stores.

The brand offers clothing for men in the age group of 15 to 35. Starting its journey with T-shirts, Status Quo is now a full fashion brand. The range includes shirts, T-shirts, trousers and denims in summer. Apart from this, the brand offers a complete winter wear range comprising sweatshirts, jackets, sweaters and track suits. Tracks suits contribute a decent amount of revenues.

The name stands for consistency and quality and sans ups and downs. Some time back it introduced a new logo in order to give a new feel to its old identity. The company is an official licensee for Archie, Garfield, Mr Men and Little Miss and has launched Comedy Central merchandise.