Suitsupply’s History - How Fokke de Jong created the most ‘controversial’ suit brand

London - Men’s tailoring brand Suitsupply is no stranger to controversy. Not only is the brand known for its affordable, yet quality suits, the Dutch label has also managed to make a name for itself thanks to its ‘controversial’ advertising campaigns. While some have labeled the brand as sexist and chauvinistic, others claim that the brand’s founder and CEO, Fokke de Jong, is marketing genius. Over the years the brand has released numerous, sexually-orientated campaigns, such as a man in a well-cut suit surrounded by a colony of naked models or miniature men in suits exploring the vast mountains of a giant model’s breasts. This messaging is clear - the suit gives the wearer power and power makes them more sexually attractive.