Ted Baker continues revival with new menswear line dropping at Macy's

British fashion retailer Ted Baker is continuing to rebuild its fashion business with the launch of Ted by Ted Baker, a new menswear collection designed to bring a more contemporary take to the brand’s identity.

Launching exclusively at Macy’s from August 14, the autumn 2026 collection, titled 'London in Motion', includes outerwear, knitwear, shirting, polos, trousers and other everyday staples. The range draws on London’s creative scene, with relaxed silhouettes, premium fabrics and a palette of deep navy, earthy neutrals and brighter colour accents.

Gina Ottomanelli, senior sirector, creative design at ULAC, which was appointed to manage the brand's North American business by parent company Authentic Brands Group, said that vision "was to create a menswear collection that feels authentically British while speaking to today's global consumer".

Ottomanelli continued: "The collection reflects the craftsmanship and design heritage people associate with Ted Baker, reimagined through a more contemporary, relaxed lens. It's about timeless style, individuality and clothing that fits naturally into everyday life.”

The launch comes as Ted Baker continues to reestablish its presence following the collapse of its UK operating company in 2024, which resulted in the closure of 46 stores. Authentic has since been rebuilding the brand through new wholesale, e-commerce and licensing partnerships.

More recently, Ted Baker has begun returning to physical retail, opening a second Selfridges shop-in-shop in Birmingham in July after launching its first at the retailer’s Manchester Trafford location.