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Tommy Hilfiger rumored to be taking runway show to Paris Fashion Week

By Marjorie van Elven

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American brand Tommy Hilfiger is in talks with the French Federation of Fashion and Haute Couture (Fédération de la Haute Couture et de la Mode) to guarantee a spot on the next Paris Fashion Week for its See Now Buy Now runway show, according to news publication FashionNetwork, citing unnamed sources familiar with the negotiations. Tommy Hilfiger is said to have scheduled a meeting next week with the committee that evaluates possible candidates for the event, set to take place between February 25 and March 5.

Both Tommy Hilfiger and the French fashion’s governing body declined to confirm the news on FashionNetwork’s article. Contacted by FashionUnited, Tommy Hilfiger said it is looking for possibilities for its “global tour” of fashion shows, but nothing can be confirmed about Paris yet. The brand has been quite the globetrotter lately. Since 2016, it has held shows in New York, Los Angeles, Milan and Shanghai.

Paris Fashion Week
Tommy Hilfiger