- Meenakshi Kumar |
Trendy hoodie, stylish skirts, gorgeous dresses and cool, cozy jackets and bottoms, were some of the big takeaways from the runways at Junior’s Fashion Week, Mumbai. The two-day event ended on October 1, 2017 was hosted at Grand Hyatt. The Autumn Winter 2017 edition of Junior’s Fashion Week, brought into spotlight trendy, fashionable and equally comfortable collections of leading brands. This event showcases cutting-edge ensembles while attendees get a first-hand look at the new collection. It also helps them acknowledge the brands, fabrications, and varieties of collection and accessories parading before them.
Allen Solly Junior showcased a multifold collection. The brand introduced three different looks:, ‘Sport the Adventure’, inspired from military and jungle look; ‘Athleisure’ that includes special fabrics & trim plays; and ‘Party Squad’ created specially to cater to special occasion and party. Speaking on the association, Ajay S Kumar, Brand COO, Allen Solly, Madura Fashion & Lifestyle, Aditya Birla Fashion and Retail said, “We are excited to partner with Junior’s Fashion Week and showcase our new trendy, in-vogue fashion for the young generation. Today’s kids are aware of latest fashion, global trends and more importantly want to stay ahead of the fashion curve and that’s the gap that Allen Solly Junior attempts to bridge, with its curated and expressive fashion line. The innovative and youthful nature of this show is a good platform to showcase our AW’17 kids’ collection and we are excited to be part of the same.”
Marks and Spencer presented a collection that offers a wide range of creatively designed jumpers and bomber jackets in luscious greens, snug blues and bright yellow hues, which will surely brighten up a child’s winter wardrobe. Pankaj Kapoor, Head-Marketing, Marks & Spencer Reliance India, said, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is great platform for us to showcase our quality, innovative Kids wear collections. As well as being fun and stylish, we pay extra attention to comfort, safety and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”
The last leg of the event had US Polo Assn Kids showcasing its trendy and stylish collection, featuring traditional, preppy and updated looks. The collection offers contemporary elegance, great tradition and a jovial attitude which reflects in the positioning, imagery and experience as a premium brand. Alok Dubey, USPA explained, “US Polo Assn Kids has always been an integral part of our brand and we are pleased to be associated with Junior’s Fashion Week. The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues and whites highlighted with stars, stripes and dot prints. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models.” With such an amazing experience at Mumbai, Junior’s Fashion Week is pepped up for the next stop of the Autumn Winter journey in Gurugram.