In early 2014, Virat Kohli
signed a
deal worth Rs 30 crores with Adidas, which came up for renewal recently,
which Adidas decided against. Following the end of his three-year
endorsement deal with Adidas, Indian cricket captain may tie up with
sportswear brand Puma
. After Kohli
parted ways with Adidas amicably in November last year, highly placed
sources confided that the cricketer was on the lookout for a sportswear
sponsorship since then. At present, Kohli endorses 17 brands. Most of his
brands are in sync with his personality.
While Puma has
had a brand endorser in cricketer Yuvraj Singh since November 2011, the
last few months has not seen much activity from the two. Apart from wearing
Puma shoes, pads
and gloves, the brand features also on Singh’s bat, considered the most
prized asset in a sportswear deal.
Adidas meanwhile will continue to support cricket through its assets such
as Rohit Sharma, KL Rahul and many other next-gen athletes. It will also
continue to drive its key categories such as running, football, training
and originals with even more focus and investments.