Virus and bushfires: Could medical masks become the next streetwear trend?

Berlin - 2020 has gotten off to almost an apocalyptic start. First, the Australian bushfires have drastically lowered air quality in the country resulting in a demand for anti-pollution masks. This week the Wuhan coronavirus has caused a surge in searches for medical masks on Google and several Vancouver pharmacies are selling out of masks as reported by Canadian Global News. In the 2019 “State of the Air” analysis published by The American Lung Association, it’s estimated that 133.9 million people in the United States are exposed to unhealthy air. With the unfortunate consequences of climate change and global health epidemics that’s become a stark reality, one medical supply company has teamed up with a Berlin fashion label to reinterpret surgical masks as the next streetwear trend.