Why Do Fashion Creatives Change Their Minds So Much?

An outsider might assume that the creative visionaries heading up our favorite fashion houses make decisions with singular focus. At the start of the season, decrees on themes, color palettes, silhouettes are swiftly issued and it’s off to the races. That’s what separates them from us mere mortals who can’t even decide what sandwich filling to have for lunch. Faced with the daily tsunami of influences and imagery, we dawdle and second-guess ourselves, while the exceptional cut through the din, honing in on exactly what the future should hold. Then, nameless minions scatter in every direction their sole concerns executing that crystalized vision so that it appears fully formed on runways and in stores shortly thereafter.