Wills Lifestyle speaks fashion through drones

Wills Lifestyle has become the first fashion retail brand to introduce flying mannequins to showcase its new collection. Drones are being used to demonstrate features of light and wearable fabrics in Wills Lifestyle’s autumn/winter ’16 collection. The build-up for the Flying Fashion has already created a phenomenal buzz with the social media outreach #HeadsUp providing the patrons of the brand a sneak peek into the experience.

Recognizing the power of interactive marketing and technology led platforms, Wills Lifestyle wants to be at the centre of the experiential marketing revolution in fashion. The brand has already had success with RFID tags, a 360 degrees selfie booth and the #MannequinsOnABreak campaign.

Wills Lifestyle, India’s premium fashion destination, always aims to be a game changer, be it through its collections or through its innovative campaigns. Today’s retail is incomplete without mannequins as they are the most effective platform for visual merchandising in the fashion retail segment. This autumn/winter is high on fashion styles. Wills Lifestyle revisits glamour, sophistication and dynamism for both men and women across all stores in India. With Flying Fashion Wills Lifestyle is adopting technologies that are a first in the fashion space in India.