Wills Lifestyle wins Consumer Superbrand of 2015

Wills Lifestyle, ITC’s premium fashion brand, is the winner of Consumer Superbrand of 2015. It beat other premium brands vying for this coveted award. Lifestyle has been at the forefront of introducing fashion trends the last 15 years.

Superbrands India is an autonomous body which honours the most successful Indian consumer brands after a detailed analysis of brands. Few brands were selected and judged in their respective categories and Wills Lifestyle emerged as the winner.

Speaking on the occasion, Atul Chand, Divisional Chief Executive, ITC Lifestyle retailing said that they were thrilled to be named the Consumer Superbrand of the year. The greatest reward, he believes, was to have their team’s hard work recognised. He thanked the consumers to ‘time and again reaffirm their confidence’.

Wills Lifestyle has been innovative in their offerings and always had an impressive product portfolio. The aim has been to introduce fresh concepts in the country. It offers products to meet the needs of every wardrobe.