American Swan appoints Sharad Thakur as CMO

American Swan, an online fashion brand owned by The American Swan Lifestyle Company, has appointed Sharad Thakur as its Chief Marketing Officer (CMO). With over five years of experience in the fashion and lifestyle ecommerce space Thakur’s mandate is to take American Swan's online business to the next level. He will be leading all the marketing initiatives for the brand and will take steps to strengthen the brand's spread across the country.

Prior to joining American Swan, he worked as the CEO for Zokudo.com, India’s first e-gifting platform for luxury brands. He was also COO at Highstreetlabels.com, a fashion and lifestyle online portal, leading most functions like marketing, technology, customer service and logistics. He was a part of the founding team at Highstreetlabels.com. Thakur has prior experience of working at management consulting firm, and in product development and product management roles at telecom companies in the US.

American Swan has roped in Bollywood star Sidharth Malhotra as its brand ambassador. Malhotra along with actress Kriti Sanon featured in a dance music anthem, #ASIAM launched by the company.