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Footwear and accessories retailer Dune London has named James Radford as its new international and wholesale director to drive forward the brand’s international growth.

Former general manager at FitFlop, Radford also served as head of merchandising international business at Rockport.

Dune London chief executive James Cox said: “James’ appointment comes at a very exciting time for Dune London as international expansion is a focal part of our overall growth strategy.

“James will be instrumental in the delivery of this plan by focusing efforts on specific markets with best in class support strategies and tactical initiatives which are regionally appropriate and perfectly aligned with our product and marketing investments.”

Dune executive chairman Daniel Rubin added: “This is a significant step in our strategy to become the leading global affordable luxury footwear and accessories brand.

“We are delighted to have James join our Board and fortunate to have extremely strong international networks and partners to ensure we continue to expand our global reach.”

In September, Dune London opened 10 new locations in South America, a 33rd store in the Middle East and two new European stand-alone stores in Switzerland and Serbia.