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Jabong hands over women’s fashion division to Jai Vohra

By Sujata Sachdeva

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Gurgaon-based leading online fashion platform Jabong, has given additional responsibility of its women's fashion division to Jai Vohra, Head of the company's sourcing business. Vohra, who has been with Jabong for last couple of years, joined the company as the head of special projects and in his most recent role, headed the marketplace business. He replaces Manjula Tiwari, who left Jabong to join the Future Group.

Vohra graduated from the Indian Institute of Technology, Kharagpur, and completed a management program the Indian School of Business in Hyderabad. Prior to Jabong, he worked with AT Kearney.

While its rival Myntra opted for app-only format from May 15, Jabong has decided to continue with its website. The company believes that while a customer should have a choice of platform, it is also easier to open several websites on a computer or laptop to compare products and prices at one go and this would be a bit difficult on app only format.

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