Nordstrom taps Brooke Bobb as fashion director

Nordstrom Inc. has announced editor Brooke Bobb as its next vice president and fashion director, according to WWD. Bobb, who previously worked as fashion news director at Harper's Bazaar in New York City, will cover all fashion categories of the American department store chain, reporting to chief merchandising officer Jamie Nordstrom.

The former editor will reportedly be in charge of collaborating with merchant leaders, partnering with brands, attending global fashion events, and supporting key industry moments. She will also oversee the organization's seasonal fashion direction across physical stores, online, and in marketing.

Bobb has also worked at Vogue, The New York Times Style Magazine, Elle Magazine, and The Huffington Post. She will officially join Nordstrom in August, succeeding Rickie De Sole, who left the company last spring.

“Brooke has a strong combination of editorial credibility and commercial instinct,” Jamie Nordstrom said in a statement shared with WWD on Monday. “She understands how people discover and engage with style today, and how to translate that into something meaningful for our business. We believe her vision will elevate how we show up for our customers, our brand partners, and our teams.”

Bobb is joining Nordstrom during an exciting year for the company, which is celebrating its 125th birthday this year. In the past three months, Nordstrom has also expanded its presence in the United States, opening four new stores in Alabama, Ohio, and California.

This article will be updated as more information becomes available.