Puma: Head of sports marketing to depart after 25 years

Johan Adamsson, vice president of global sports marketing and sports licensing at Puma, is leaving the Herzogenaurach-based sporting goods company.

Adamsson is leaving the company at the end of the month for “personal reasons”, Puma announced. He has been with the sportswear provider for more than 25 years.

“Johan has played an important role in building our sports marketing organisation during his career at Puma,” said Puma CEO Arthur Höld. “He has built partnerships with athletes, teams and associations that have helped strengthen Puma's position as a global sports brand.”

Höld will be responsible for the sports marketing division and all related activities on an interim basis until a successor is announced. Further information on the replacement will be announced shortly.

“I look back on an extraordinary time with great gratitude and pride,” said Adamsson. “It has been a real privilege to be part of such a legendary brand, to witness some of the world's greatest sporting events and, above all, to work with so many exceptional and inspiring people.”