Sanjeev Agrawal of Skechers to take over as Homeshop18’s CEO

Tv shopping and e-commerce firm Homeshop 18's CEO Sundeep Malhotra has put in his papers, the company he had founded seven years ago. Sanjeev Agrawal, current MD of Skechers South Asia will step into Malhotra’s role.

Agrawal with over 14 years of experience in the retail industry has been the CEO of Pantaloon and later served as CEO of Future Value Retail. Malhotra has over 20 years of retail and FMCG experience. Prior to Homeshop18, he was the Executive Vice President, Sales for PepsiCo India. Mukesh Ambani-led Reliance Industries (RIL) had acquired Homeshop18 from Network18 last year.

HomeShop18 launched India’s first 24 hour Home Shopping TV channel in 2008. Today, it provides an integrated virtual shopping experience on Internet, television and mobile apps through HomeShop18.com and the 24x7 TV channel. Since inception, HomeShop18 has built an impressive portfolio of over 12 million SKUs across multiple product categories and a logistical reach of over 3,000 locations across India.