21Roses, the new portal boosts online lingerie shopping

Lingerie buying has become a little more easy for women as 21Roses.com joins the long list of eretailers. The portal with a tagline ‘Discovering Desires’, is the new online lingerie platform for men and women. With hashtags #21Roses and #discoveringdesires, the brand aims to cater to growing consumer base purchasing their innerwear requirements online.

The website aspires to provide a one stop solution for all intimate wear needs of men and women. 21Roses.com has tied up with over 60 brands from India and is showcasing a huge and exclusive collection in bras, panties, sportswear, swimwear, nightwear and accessories in women’s category and underwear, lower wear, sleepwear and swimwear under the men’s category. The products on offer are in a variety of designs and stylish, funky, flirty and bold prints.

The founders are Rajat Gupta, an electrical engineer who owns a software development company Influxive Technologies for the last 12 years and Surbhi Jain, who holds several educational qualifications from MDP in fashion retail from IIM-Ahmedabad. Among other places she has worked as HOD-PGDM-RM for JIMS apart from assisting various companies such as Gini & Jony, Madura Garments, Planet Fashion, Harley Davidson, Videocon, Big Bazaar among many others in merchandising, visual merchandising, buying and retail training and operations.