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612 Ivy League opens a new outlet in Imphal

By Sujata Sachdeva


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612 Ivy League, the clothing brand for pre-teen children between 6-12 years has opened an exclusive brand outlet in Manipur's Imphal East region. The new store 612 League- Thanmila Keshing is located on Dinku Road in Imphal.

Headquartered in Gurgaon, 612 League is the registered trademark for Indian Clothing League that enjoys a pan-India presence across metros such as Delhi, Gurgaon, Noida, Ghaziabad, Mumbai, Pune, Aurangabad, Hyderabad, Chennai, Bangalore, Vijayawada, Kolkata, Indore, Bhopal, Lucknow, Guwahati, Jaipur, Durgapur and Siliguri. After the launch of this new store, the brand is now present in 341 stores in India, which include EBOs, large formats and MBOs.

The company aims to carry out a multi-channel retail expansion by adding new stores as well as perking up its ecommerce presence. The company having two labels under its fold – 612 Ivy League and Baby League had got a funding boost of Rs 50 crores last year. After selling its range on the third-party platforms, the company has launched its own ecommerce venture that will act as an omni-channel for its physical stores.Apart from retail, Indian Clothing League will also expand its production capacity in Ludhiana, which manufactures 1.75 lakh garments a month.

612 Ivy League