Adidas launches omni-channel strategy in India

As announced earlier, German sports major Adidas has launched its fully integrated omni-channel model in India. The company anticipates the new strategy to boost business by 15 percent every year.

Adidas stores will now have tablets that will let the walk-in customers check goods of their choice available at other Adidas stores irrespective of their location and get it delivered to their doorstep. By 2017, all 750 Adidas and Reebok stores will be omni-channel ready.

With the omni-channel strategy, an Adidas store would be able to showcase more than 5,000 SKUs, while its capacity is to stock around around 700 SKUs. Certain affordable product lines such as, Adidas Neo are made exclusive to its omni-channel model to woo customers from smaller cities.

The company has tied up with several logistics companies such as, Fedex, Ecom Express and Bluedart to successfully implement its omni-channel venture. Adidas has also signed a 10-year agreement with Manchester United and on July 1 it will unveil a range of shirts from Manchester United globally. With about 750 stores in India, it will look at further developing and growing the brand in the country.