Adidas opens its biggest ‘Brand Centre’ in India

Footwear and apparel major Adidas has opened its biggest ‘Brand Centre’ at Bangalore, spanning over 5,000 square foot spread over two floors. The Brand Centre brings together cutting edge sportswear and sports inspired street wear label under one roof, taking the Adidas retail experience to a whole new level. The opening of the brand centre was marked with the launch of ‘Adidas Uprising’, a unique campaign inviting athletes and sports enthusiasts of Bengaluru to take to the sport they are or have been passionate about.

Sporting icons and Adidas athletes Virat Kohli, Sania Mirza, KL Rahul, Unmukt Chand and Saurav Ghosal, joined the ‘Adidas Uprising’ by taking to their field of sport to encourage maximum participation from the city. The Adidas Brand Centre offers a range of unique interactive elements that will provide consumers with a special retail experience. The Brand Centre shall have a special football zone complete with astro-turf flooring, iconic boots and European club jerseys, which can be personalized for football fans and consumers.

The Adidas running zone features shoes classified on the basis of a runner's foot movement, which can be further analysed by understanding his or her gait. The brand centre will be the epicentre for everything around Adidas running in Bengaluru with an interactive map showcasing the runs happening in the neighbourhood with the aim to connect new runners with active running communities in the vicinity.