Aditya Birla to launch Pantaloons website

Aditya Birla Group is in the process of launching an online platform of Pantaloons department store. ABLS had acquired a majority stake from the Future Group, three years back for Rs 1,600 crores. The aim is to grow its fashion business through ecommerce as a rising number of people have now begun shopping online.

Aditya Birla, after taking charge of the 65 Pantaloons outlets in 2013, has added 40 new stores in the past two years. The product range from Pantaloon stores is also available through Aditya Birla Group's e-commerce platform Trendin.com. The brands retailed under its fold include Allen Solly, Louis Philippe and Peter England among others.

While the company is focusing on ecommerce plans, it also aims to open two stores a month in the coming years. This week, the company rolled out its 100th store in Karol Bagh area in New Delhi. The company has also entered into a strategic tie-up with leading fashion portal Jabong to offer its private labels online.

With this association, Jabong.com would now retail brands under the Pantaloons umbrella such as Akkriti, Rangmanch, Trishaa, Candies-New York and SF Jeans–San Frisco Jeans Co. Pantaloons is rapidly expanding with a strong national presence through 96 exclusive stores, across 46 cities, 12 of these stores have been launched in the last six months.