Alia Bhat unveils Autumn/Winter range with Jabong

After two successful clothing lines, Bollywood actress Alia Bhatt unveiled her Autumn/Winter'15 collection on Jabong. The range consists of splashes of blue, military prints, patent LBDs and edgy monochromes.

The collection based on four themes - Military, The Blues, Boho and Black & White exudes Bhat’s personal style statement. Within just three weeks of its preview launch on Jabong.com, her A/W15 collection is receiving encouraging response with sales almost doubling compared to last year.

Amid reports of its parent Rocket Internet looking for a buyer to sell loss-making fashion portal Jabong, British fashion brands Topshop and Topman too recently launched their Autumn/Winter 2015 collection in the Indian market through its platform.

In the past, Jabong has launched international brands like Dorothy Perkins, Miss Selfridge, River Island, Sisters' Point, Burton, G Star Raw, Miss Bennett London, Tom Tailor and Bugatti Shoes in India.