- Sujata Sachdeva |
Allen Solly from Madura Fashion and Lifestyle is keen to establish its two apparel categories - casual sportswear and denims to drive revenues of its exclusive retail stores. The company recently entered into an exclusive partnership with tennis grand slam tournament Wimbledon to launch of Allen Solly's sub-brand Solly Sport.
As of now, both the categories are retailed through Allen Solly stores which also sell other categories under the brand’s portfolio. The company operates 207 exclusive stores of which 35 percent are company owned contributing almost 50 percent share of Allen Solly’s annual sales. With retail expansion plan of opening 40-50 exclusive stores every year, it further expects boost in its revenues driven by exclusive outlets.
The Allen Solly brand reported Rs 550 crores sales last fiscal and expects to register Rs 800 crores this fiscal year end. Plan is to touch Rs 1,000 crores mark in the financial year 2015-16. While almost all physical retailers and brands are keen to divert their attention to ecommerce, Allen Solly, which witnessed 4 percent of the sales coming from this route, wants to continue focusing on the brick-and-mortar retail route as its main revenue earner instead of online sales.
While demand is more in metros like Delhi-NCR, the company also wants to open stores in Tier II cities during 2015-16.