Amanté opens first store in Mumbai

Mumbai has got its first Amanté,exclusive store located in Thane. Two more stores are expected to open at other malls in the city. Amanté, owned by MAS Brands, is a women’s innerwear brand from Sri Lanka. It ventured into India eight years back. In India, Amanté retails its products through traditional and modern retail outlets as well as e-commerce platforms.

The Thane store also marks the introduction of Amanté’s premium range of sleepwear, sportswear and swimwear. Starting with Thane, the brand plans to open up to 30 exclusive outlets across the country in three years. Exclusive stores will be opened in Bangalore, Noida and Jaipur over the next three months. The range of products is already available at over 1,000 outlets.

India was identified as Amanté’s maiden location due to its emerging upper middle class, perceived maturity of the market as well as the presence and acceptance of elite brands by the consumer. The target audience is independent and enterprising women who appreciate and value quality intimate apparel.

Last year, Amanté had a turnover of Rs 100 crores and it has been growing at 50 per cent year on year. Amanté is present across India in over 250 large format stores and 1,000 multi-brand outlets. It also has a strong online presence and is among the top five premium lingerie brands in India.