Amanté to launch stores in Pakistan

Amanté, the lingerie brand that's part of MAS Brands, which is a subsidiary of MAS Holdings, South Asia's has now venture into Pakistan. Launched exclusively in India in October 2007, Amante has opened its first store in Pakistan. It has signed up with SFnZ & Co for the franchise and will open its first exclusive ‘amanté’ boutique in 2016, in the Dolmen Mall. SFnZ & Co also wants to take the brand to other high-end malls in Pakistan. Within the next three years, it plans to expand its retail reach to 10+ outlets.

Amanté embodies 25 years of excellence held by the conglomerate in lingerie manufacturing. The fully integrated supply chain and design offices in New York, London and Hong Kong offer a premium product set to the latest international trends and styling.

The brand’s design, supply and knowledge base is located in Sri Lanka. Amanté may also consider setting up a manufacturing plant in India. The fit offered by Amanté is a huge differentiator. It has overcome challenges like body sizing and it has never had to recall a product. The brand is growing in double digits and is a Rs 100 crore business in India. The maximum sales for the brand come in the Rs 850 to Rs 1,000 range.

Amanté is present across India in over 250 large format stores and 1,000 multi-brand outlets. It also has a strong online presence and is among the top five premium lingerie brands in India.