Arvind hires style advisors to drive sales

After launching Creyate, Arvind, having a strong presence both online and offline, now offers customers a choice to choose from hundreds of clothing material to create their own personalized suit and shirts. It’s a 3D visualization software that helps in creating a garment by taking accurate measurements, which is then delivered at their doorstep in the next 12 days. Meanwhile, the company has hired style stewards, who visit homes and create an exclusive style for the customer.

The style advisor showcases various fabrics and styling elements, while guiding the customer on an iPad through a co-designing effort. The Japanese trained made-to-measure specialists assist in creating custom-made clothing. The stewards keep their laptops and iPads ready to meet all sorts of preferences through an exclusive 3D customization engine. The company’s style stewards have been handpicked from premium and luxury brands in India, who have been styling celebrities as well. The home visit model by Creyate lets the customer access swatches of collections from Ermenegildo Zegna, Scabal and Tresca and pick from more than 1,500 fabrics.

The company has been witnessing positive response to the door-step service. On some occasions, the style steward, who visited an office premises, ended up taking orders from more people. The company is looking the model to bring Rs 5 crore revenues this year.