Arvind to establish web-only labels through ‘Arvind Fashion Brands’

Arvind having international brands such as Gap, Calvin Klein, Tommy Hilfiger, Arrow and Flying Machine under its fold is all set to launch its online business platform to sell some Internet-only fashion labels. The company aims to unveil two women’s in-house fashion labels called - Shuffle and Prym. The company wants to pose them in competition with foreign fast fashion brands, such as Zara.

Shuffle is a fast fashion western apparel brand that will follow a fast-fashion approach refreshing its collections 8 to 12 times a year. Shuffle will offer fashionable apparel and accessories to the 21-30 year old segment. Prym is a stylish western wear essentials brand for men and women in the 18-25 year old segment.

The online venture will be headed by Rajiv Mehta, former CEO of Puma India. His mandate is to establish at least half-a-dozen such in-house labels over the next two years. The two brands will be sold on Amazon, Flipkart and Snapdeal by the end of October. The brands will also be sold through Arvind’s ecommerce platform likely to be launched in 2016.

For the year ended March 31, 2015, Arvind reported revenue of Rs 7,851 crores compared to Rs 6,862 crores for the previous year. Arvind will be developing web-only exclusive brands through its new division Arvind Fashion Brands and Arvind Lifestyle Brands too will have a new division called ‘Arvind Internet’, to push online sales.