Asket overhauls its packaging, reduces e-commerce impact

Even though their e-commerce site has ensured the survival of many fashion retailers during the global pandemic, it is no secret that the flood of shipped packages has had a negative impact on the environment - seven times more packaging is required for e-commerce compared to brick-and-mortar retail. Swedish menswear label Asket wanted to do something about this and has managed to completely eliminate plastic and reduce the amount of its packaging material by almost a quarter.