Being Human opens four new stores

Being Human Clothing, promoted by Bollywood actor Salman Khan’s Being Human Foundation, has opened four new stores within a month in Ambala, Bhopal, Udaipur and Ahmedabad following its plan of expanding retail footprint in India. The brand manufactured and retailed by Mandhana Industries now has a line up of 31 EBOs in the country including one store in Nepal. The brand also invests a part of its earnings for twin noble causes of education and healthcare through the foundation.

The company now aims to reach a number of 60 exclusive stores of Being Human Clothing by March 2016 through a combination of own and franchise outlets. The Ambala store is the brand’s first factory outlet and the stores in Bhopal and Ahmadabad are franchisee stores. The wide range of collection offered by the brand includes T-shirts, shirts, polos, denims, chinos, shorts, jackets, hoodies, flip flops and accessories. Being Human Clothing has also extended its line to include women’s wear portfolio of dresses, skirts, tops and blouses.

Mandhana recently announced its plans to go for a demerger scheme with the stock exchanges and the High Court. And subject to approval, the retail business comprising its Being Human brand and other brands, would be known as Mandhana Retail Ventures.