Being Human to enter kids’ category with a range for boys

Being Human Clothing, backed by actor Salman Khan’s Being Human Foundation and manufactured and retailed by Mandhana Industries, now plans to extend its product range by adding a collection for boys in the age group of 6-14 years. The new addition would be launched next year. It currently offers apparel and accessories for men and women.

As a part of its retail expansion plans, the company would also venture into new international territories, such as the UK and Canada, where it would launch its range through brick-and-mortar and online platforms. It also plans to open 20 more stores of the brand in the country by the end of this year. Out of the 20 stores, 17 will be run by franchisees. In fact, Being Human is set to make its debut in the Selfridges chain of UK's premium department stores starting July this year by setting up exclusive in-store shop in shops at three Selfridges stores in UK, making it the 1st Indian apparel brand to sell at and have stores within Selfridges.

The wide range of collection offered by the brand includes T-shirts, shirts, polos, denims, chinos, shorts, jackets, hoodies, flip flops and accessories. Being Human Clothing has also extended its line to include women’s wear portfolio of dresses, skirts, tops and blouses. The company has set the stage for the company to launch more retail brands. It now plans to expand presence of Being Human into more categories, sign licensing deals with global brands while launching a home-grown brand of its own.