Bestseller to launch ‘Selected’ brand in India

Danish fashion company Bestseller plans to launch its premium brand ‘Selected’ in India. It already retails Jack and Jones, and women's brands Vero Moda and Only in the country. To begin with, the company will unveil men’s collection from the brand’s portfolio.

Bestseller, which runs 120 exclusive stores in India, has chosen and online route to launch Selected, which will be offered on one of the online marketplaces first before stocking the range in physical stores. While sales at Bestseller Retail India doubled to Rs 235 crores in FY13, the company posted a net loss of Rs 34 crores and hasn't achieved break-even in the country yet compared to Zara, which is doing extremely well in terms of achieving its sales targets.

Bestseller is a family-owned clothing and accessories company founded in Denmark in 1975 by Merete Bech Povlsen and Troels Holch Povlsen. It has over 3,000 chain stores across 38 markets worldwide and its products are sold in above 12,000 multi-brand and department stores in 53 markets worldwide.