Big Bazaar Gen Next is the next big thing

Kishore Biyani’s Future Group relaunched Big Bazaar as Big Bazaar Gen Next, an innovative and futuristic retail format in Mumbai and Noida. The stores opened in Infiniti Mall in Mumbai and Mall of India, Noida, where it is spread out over 55,000 square feet. The store is divided into three sections – fashion, food and home and electronics.

The fashion section has been designed keeping in mind the youngsters. It is, as Vishal Kapoor, Chief Design Officer, Future Group, explains ‘a seamless vertical space broken by storytelling planograms and dynamic digital walls’. The fashion section also has a beauty and health zone which has been differentiated through environment design and imagery. All the floors have a different flooring. The food zone has a live open kitchen, a pick-and-go food service, food displays and a large promotional area. The design is minimalistic. Chillers, freezers, roti makers which are serviced by a conveyor belt etc make communication possible through infographics. The home & electronics zone is spread out over 10,000 squre feet and focuses on convenient design that helps to engage with the products. A first-of-its-kind service area at the store exit has a sit-down billings facility, a first in the world.

In the next phase, the company will introduce interactivity in the Digital Hub screens. Kapoor hopes to create a new benchmark of integrated shopping experience.