Breakbounce opens EBO in Vadodara

Breakbounce , India’s first streetwear brand for men, the brand child of Sanjeev Mukhija, Founder of Goldenseam Industires, has opened its first EBO in Vadodara. By the end of 2016 there are plans to launch EBOs in Bangalore followed by a few in Surat, Ahmedabad and Delhi. The brand is also retailed through Lifestyle, Splash, Central and Reliance Footprint. It has a pan Indian presence through e-commerce players like Flipkart, Myntra, Snapdeal, Jabong and Amazon.

With an advantage of backward integration to design, develop and manufacture, the brand has paid great attention to its product and detailing. The product proposition provides a holistic experience of current international street styles. The range includes tees, shirts, jackets, hoodies, sweatshirts, chinos, denims, shorts, belts, headgear, wallets, bags and footwear. The idea is to give youngsters an experience straight off international runways as the brand brings the latest trends in street wear to Indian shores at affordable prices.

The Vadodara store is a fusion of opposites and is spread across 640 square feet. While it is grungy and almost unfinished in its choice of materials, it is stylish and refined in design. The wall display is a composition of slats and boxes to house the products. The slats have products rolled up in cylinders and stacked one on top of the other in a color coded fashion.