Cbazaar changes brand identity, partners with Ritu Kumar

Ethnic wear retailer, Cbazaar has revamped its brand identity with the launch of a new logo and changed its name to ‘EthnoVogue’. The company has also partnered with renowned designer Ritu Kumar to reinvent textiles of Indian heritage for the modern era.

The platform would rope in designers, brands and retailers to cater to New Age consumers. With a customer base of over one lakh, Cbazaar reaches out to its customers in more than 188 countries and the new brand will further help the company in expanding its international business. Owned by Net Avenue Technologies, the company had raised Rs 300-500 million from Forum Synergies and existing investors, Inventus Capital and @Ojas_Venture_P, last year to hire talent, enhance technology and expand into newer locations including US, the UK, Canada, South Africa and the Middle East.

Started in 1998 as ChennaiBazaar, it originally started as a portal for gifting. After ChennaiBazaar's first sari sale in 2000, idea of launching CBazaar was conceptualised. CBazaar's primary aim is to make Indian ethnic fashion reachable to Indians residing across the globe. Features like availability of the latest Indian fashion collection, a provision to pay in the domestic currency, 24/7 customer service, customization and Design It Yourself (DIY) have made Cbazaar, a favorite Indian ethnic wear shopping destination among its loyal customers.