Club Fox to launch ‘Yoo’ brand apparel by summer 2016

Club Fox launched in 1997, is a Rs 70 crores brand today. Going forward, the company plans to launch another label called ‘Yoo’ next year. “Club Fox has formal shirts, denim, casual shirts, casual trousers, sweaters, sweat shirts, jackets T-shirts and Bermudas. We are launching a new brand ‘Yoo’ soon,” says Rajendra Agarwal, Managing Director, Nagal Garment Industries.

Yoo launch aimed at summer 2016

Summer 2016 will witness the launch of brand ‘Yoo’. Elaborating on the new label, Agarwal says that it is inspired by singer/rapper ‘Yo Yo Honey Singh’. For the first year, Yo we will have 20 distributors across India and sometime in 2018 or 2019, the company expects to earn Rs 50 crores from this collection. The brand will offer T-shirts in round necks, V necks, polos, basic, solids, fashion and stripers. “We will have striper indigo, plain indigo. T-shirts will be in pastel and bright shades. The higher end tees will have a lot of washes,” explains Agarwal.

T-shirts are designed on the theme ‘Can’t Stop, Won’t Stop’. Then there are Yoo Bermudas in bright colours like olive, khaki, navy blue, black. The range would also have cargos and pajamas. “Everything will be in cotton. For Yoo, we are trying bigger volumes. We will also have hosiery clothing in jacquard, fleece and different weave patterns. At some time, we will add fragrances and deodorants,” avers Agarwal.

Retail only through exclusive stores

Agarwal says, the shirt market is down and overall and business is slow. “Last year, mix and match and combos were in demand. This season we don’t expect much of that to happen.” Club Fox production takes place in Mumbai through tie-ups with different factories. Cotton trousers and high fashion garments like T-shirts are made in Mumbai, while other garments are made in Ludhiana.

The brand is retailed only through exclusive stores. “We are in 200 franchise EBOs. With Yo, we will enter MBOs as the brand will be MBO-driven. We will go online with Bermudas and T-shirts, since youngsters are now used to buying online. It’s become a habit with them. We follow a similar discount strategy at EBOs and online. We can’t have a separate line for portals, where the volume we get is 100 or 200 pieces a day. But at our EBOs, sales volume per day is very high. So it is difficult to justify a separate production for online,” sums up Agarwal.