With plans to expand presence in metros, Co-optex also wants to develop more cotton cultivation centres to source organic cotton. For now, it sources organic cotton from places such as Hosur and Pollachi and the processing is done in Erode with natural dyes and woven at Vadambacherry.
The saris are priced between Rs 3,200 and Rs 4,000 each. If the line generates encouraging response then Co-optex would introduce more products in organic cotton. The aim is to achieve a sales target of Rs 325 crores this fiscal year against Rs 301 crores, reported last year.
Co-optex, established in 1935, has a long and rich tradition in handlooms and a history that dates back over 76 years, even before India’s Independence.