Columbia Sportswear expands presence with three new stores in India

Columbia Sportswear, which entered India through Chogori India Retail, has expanded its footprint by opening three new stores in the country. The new stores are located at Satya Niketan and Khan Market in Delhi and Pacific mall in Dehradun.

With the launch of these stores, Chogori now operates five Columbia brand stores in India. Columbia Sportswear Company, a leading innovator in the active outdoor apparel, footwear, accessories and equipment industries entered the market in 2013. With an aim to widen its reach across India, the brand is undertaking an aggressive multi-channel retail strategy that saw a launch of its virtual business platform through its official website columbiasportswear.co.in last year. It is also negotiating a deal with third-party online platforms doing well in the country.

Also on the company’s agenda is opening up 120 point of sales, exclusive stores and shop-in-shops over the next three years in India. Columbia Sportswear will also target shop-in-shops by October next year in select multi-brand departmental stores like Shoppers Stop.