Columbia Sportswear launches online platform in India

Columbia Sportswear Company, a leading innovator in the active outdoor apparel, footwear, accessories and equipment industries entered the Indian market through Chogori India Retail (CIRL), based in New Delhi, last year. With an aim to widen its reach across India, the brand is undertaking an aggressive multi-channel retail strategy that saw a launch of its virtual business platform through its official website columbiasportswear.co.in. It is also negotiating a deal with third-party online platforms doing well in the country.

Also on the company’s agenda is to open up to 120 point of sales, exclusive stores and shop-in-shops over the next 3 years in India. Columbia Sportswear will also target shop-in-shops by October next year in select multi-brand departmental stores like Shoppers Stop.

Columbia Sportswear, founded in 1938 in Portland, Oregon, Columbia products are sold in approximately 100 countries and have earned an international reputation for innovation, quality and performance.