Columbia Sportswear opens three stores in Mumbai

Chogori India Retail, India distributor of Columbia Sportswear Company in India has launched three outlets of the brand in Mumbai. With these three new stores, Columbia brand is now present in 13 stores in India.

The new stores offer a wide product range that is comfortable, protective, functional yet stylish for outdoor lovers. Columbia's apparel is designed to enhance the outdoor experience with ground-breaking technologies that include TurboDown, Omni-Heat Reflective, Omni-Tech, Omni-Shade, Omni-Freeze and ZERO, among others.

Columbia Sportswear Company, a leading innovator in the active outdoor apparel, footwear, accessories and equipment industries entered India in 2013. With an aim to widen its reach across India, the brand undertook an aggressive multi-channel retail strategy that saw the launch of its virtual business platform through its official website columbiasportswear.co.in last year. It is also negotiating a deal with third-party online platforms doing well in the country. Also, on the company’s agenda is to open up to 120 points of sale, exclusive stores and shop-in-shops over the next three years in India. Columbia Sportswear will also target shop-in-shops by October next year in select multi-brand departmental stores like Shoppers Stop.

The Columbia brand is sold in 100 countries, including North & South America, Australia, Asia, Europe and Africa with over 13,000 retail doors worldwide.