Corporate Collars launches mobile tailoring service

Custom-made tailoring is back. Sensing demand, the country’s first mobile tailoring service has been launched by a Mumbai-based Corporate Collars. The store promises to offer prompt tailoring services for both men and women along with a personal stylist, who would advise customers in picking the right style and fit.

The concept will work in a step-by-step manner beginning with the initial assessment of a customer’s tailoring needs, followed by suggestions and discussions on the designs and fabrics of choice, and ultimately measurements taken by professionals, the release said. The service will carried out through a well-equipped mobile van having all the facilities. Prior appointments can also be booked online.

While e-retailers like Fashionara, Jabong, Fashionove or Kaaryah are witnessing jump in their sales after introducing bespoke clothing, physical retailers and brands too are innovating to woo customers back by providing customised products. Raymond, known for its suits, is building on its Made to Measure stores. Eyeing opportunity to generate revenues through ecommerce medium, even textile companies are roping in neighbourhood tailors to boost identity of their fabric brand. Textile majors such as Grasim, Raymond and Siyaram have taken an initiative of training and upgrading the skills of local tailors in cities across the country.