Cotton USA ties up with Shoppers Stop

Cotton USA has entered into a retail partnership with Shoppers Stop. This involves a month long in-store promotion and is aimed at increasing consumer awareness about US cotton-rich apparel and gradually moving towards creating an exclusive line of labeled merchandise. The promotion will take place in five stores across Delhi/NCR, Mumbai and Bangalore.

Shoppers Stop is among the first of many brands that Cotton USA has partnered with for joint consumer promotion activities in India. The partnership assists Cotton USA in driving market penetration and increasing consumer awareness about the label in the domestic market.

This is an effort to promote and reinforce the use of US cotton and cotton fabrics in India. The brand is looking at expansion in the retail space in India. Shoppers Stop’s positioning as a bridge to luxury retailer and its customer base give Cotton USA a platform for more sales and increased visibility, while conveying the messaging of trust and purity.

Cotton USA, a mark of purity, quality and responsibility, places itself in the affordable luxury category and targets both the youth as well as the older age group. It is the leading custodian of cotton quality standards.

Shoppers Stop operates 74 stores including four airport stores.