Danish brand Sisters Point enters India through Jabong

Danish high-street women's fashion brand Sisters Point, has forayed in India in partnership with online shopping destination Jabong. Targeted at 15 to 25 years, the newly launched range offers the label's new and existing looks in various shapes, colours, styles and prints.

The range is available in the shades of grey, charcoal, black, white, cobalt, royal blue, wine red, pink, neon and shades of blush. The introductory line is adorned with marble and graphic prints, checks, houndstooth patterns and letters.

Known for its value for money products, Sisters Point's collections are designed in Denmark, with an influence of high-street fashion of Northern Europe. The main focus is to cater to the need of fashion conscious generation who craves for the latest in fashion trends.

Though Jabong was planning to list on a bourse in the US or Europe, it might explore options in India as well. The fashion retailer is putting the processes and systems in place for a listing. Jabong, which started operations in 2012, houses more than 1,000 brands.