Darveys to increase luxury product offerings on its platform

Darveys.com the exclusive member’s only portal showcasing runway collections picked directly from shows held in the fashion capitals of the world is looking at product diversification. Looking at the rising number of fashion-savvy Indianconsumers seeking luxury products, the website plans to aggressivlye reach out to maximum audience. Darveys.com, operating 287 boutiques was conceptualized and launched by Nakul Bajaj, CEO of the company in June 2014. The aim was to revotionalise the way people view luxury shopping in India.

The site gives authenticity assurance to the extent of two times return of the price. Apart from a daily deal where a new designer product is sold at an exclusive price, 24-hour flash sale with heavy discounts, the platform also lets the consumers explore its curated line of fashion essentials at a lifetime membership fee of just Rs 1,000.

With over 70 luxury designers procured from over 285 boutiques around the world, the company aims to increase the number of designers and boutiques on offer. UAE is the future target market for Darveys.com.