Deal Jeans chalks out aggressive Tier II expansion

Deal Jeans, the brand that exudes style and high fashion to the fullest, is all set to spread its wings all over India. The focus will be more on southern parts of India. The brand will take up an aggressive advertising campaign shortly with a printed denim collection.

Small cities in focus

The brand caters to the mid-premium segment and runs two EBOs in Mumbai. Deal Jeans has been aggressively pushing expansion in Tier II and III cities. Besides, it is also present in all leading e-commerce sites such as Flipkart, Jabong, Myntra, Fashionara, among others. The brand sees south India as a potential market, and is in the process of spreading its wings there.

The brand recently launched a complete women’s wear collection called ‘E2O’ (Even 2 Odd), a fashionably exclusive and trendy collection of handbags, sunglasses, belts and accessories. “The designs are distinctive, revolutionary and radical making it a perfect match for discerning customers who are not afraid to groove to their own beat when it comes to fashion,” says Sameer Patel, Managing Director, Deal Global Fashions. The ‘Sunstyling’ collection is for kids and teenagers looking for fun in style. Bright hues and crazy patterns bring alive their attitude and kick the sweat with amazing trends, he stressed.

Cashing in on women’s denim growth

“Demand for denim among Indian women is slightly low compared to men. The scenario is changing fast as we are becoming global. Deal Jeans has entire wardrobe collections for women and the thrust is always on denim. More and more Indian women are shifting to denim for its sheer comfort and fashion. This category will see tremendous growth in coming years,” opines Patel.

Deal Jeans was incepted at a time when there was a gap in Indian women’s denim segment. With unique designs and patterns, the brand has filled that space at the right time. “We left other denim players far behind and today our turnover is over Rs 150 crores. Our online business is also flourishing on e-commerce sites and we expect 30 percent growth in business this year. At the same time, we want to increase our physical stores by opening more EBOs,” sums up Patel.