Deal Jeans to focus on ecom for further growth

A retail venture of Deal Global Fashions, a renowned fashion house with over 15 years of experience, Deal Jeans offers western clothing options for fashion conscious women. The company, after creating a mark in the global market, now fulfils the growing demand for western wear among Indian women. Deal Jeans now aims to launch its own online platform, while expanding retail reach across the country.

Western wardrobe for women

The brand has a wide portfolio of products consisting of fashionable tops, dresses, tees, denims and casual western fashion. “The denim collection comprises of different options like de-stress, washed, printed, coloured and basic. We also produce tunics, jumpsuits, skirts, jeans, pants, leggings, shorts, jackets, coats, sweaters, and knits,” says Sameer Patel, Owner, Deal Global Fashions, elaborating on the collection.

The brand’s latest collection has fashion denims, which include de-stress, washed and printed along with lighter fabric tops, dresses, jumpsuits, and shorts, among others.

Focus on ecommerce retail

Talking about their future plans, Patel says they would be concentrating more on the e-commerce business for growth. “Our future plan involves focus on e-commerce and setting up our own online platform. Also, we plan to offer best international fashion. We are planning to expand our presence by opening additional standalone outlets, shop-in-shops, MBOs, while partnering online platforms and further penetration in Tier II, III cities,” he explains.

“Reasons like increasing number of working women, higher disposable incomes and a desire to dress smart befitting the occasion, are triggering factors for the western wear segment’s growth in India,” asserts Patel, adding, “Women shoppers across metros and small cities are increasingly opting for western wear, boosting sales of branded clothes making it one of the fastest growing categories in the apparel segment.”