Denmark’s Nordic Bazaar to enter Indian with online partner

Denmark-based designer and manufacturer, Nordic Bazaar is set to launch the Scandinavian fashion and lifestyle range in India through online fashion platform backed by eShopbox.

Nordic Bazaar offers Scandinavian fashion ensembles for women. The styles are effortless, simple and modern, feminine with a touch of coolness. Scandinavian fashion is popular in Europe and all over the world, and it will now be available in India from this November. eShopbox would play an important role in managing inventories, logistics and marketplaces for Nordic Bazaar.

Though the Indian government allows 100 percent foreign investment in single-brand retail, most of the international brands prefer to either tie-up with a local partner because of their understanding of the consumer and market or enter through online platforms to test-market the products before actually taking the brick-and-mortar route. Arrangement with eShopbox is difference since brands under Nordic Bazaar will be placed on all online marketplaces allowing them to create their own mono brand stores. eShopbox would manage the end to end ecommerce business for them.